In a recent podcast, Mike Davis, the right-hand man of Dale Earnhardt Jr, was involved in an interesting discussion. Speaking to Kelley Earnhardt-Miller and Marcus Smith, Davis mentioned how NASCAR can do more for the fans.
According to Davis, the sport should do more to engage with the fans and give them a better experience.
On an interesting note, he even cited the example of Disney, and that NASCAR should emulate the mass media giants.
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In the latest ‘Business of Motorsports’ episode of ‘The Dale Jr. Download’ series, Davis, talking about taking his kids to Disney, said, “When I went there, I’m like, I was taken aback by the customer experience, the efforts that they go to. Disney can be a long, exhausting day. We all can agree on that, right?”
“But they go out of their way, whether it’s in the hotels, theme parks, restaurants, in the lines. I went to Disney as a kid, once or twice maybe. Then when I go back, I can see so much efforts and improvements in the customer experience.”
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“If you have a ride that’s in a long line, they create a playground and things for your kids, who are the most impatient people.
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Without a doubt, many know how Disney has been growing in leaps and bounds. From being a world-famous theme park, they have gone on to become one of the biggest movie studio corporations in the world. The company even owns the rights to several properties, like Star Wars and Marvel Studios. Furthermore, it boasts a net worth of around $110 billion dollars and it is continuing to grow.
Davis continued, They’re (kids) the ones that are going to dictate if you’re actually having a fun time or not. Entertaining and it doesn’t feel like a line. Whether you’re watching stuff on a monitor or whether there are things to just distract.”
“I can even see them. I’m like, ‘Oh that’s funny, they’re playing Jedi mind tricks on me’. I am distracted and I’m not even wanting to sit there and focus on the fact that, ‘Oh! My feet hurt!’.”
“Thought that that’s just a remarkable thing. There’s so many notes that we can take out f this and apply it just at a NASCAR venue.”
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Now, NASCAR is a fair bit younger than Disney, as it approaches 75 years this year. Meanwhile, Disney will be celebrating its 100th anniversary this year.
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